TikTok is introducing a fresh option that allows them to cut down on the volume of AI-made media appearing in their timelines. This step comes as the service disclosed that it currently hosts more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a global rollout. This shift aligns with a rise in AI content, driven by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost one in 10 of the most rapidly expanding video streams on a competing service only show clips produced artificially. A significant portion of this content is classified as low-quality AI content, a label for substandard, mass-produced content that is typically absurd or bizarre.
“We know from our community that numerous viewers appreciate content made with AI tools, including AI artwork to science explainers, and we want to offer the community the option to increase or decrease of that, based on their own preferences,” said a company executive.
Scale of AI Content
The service shared that there are currently over a billion videos on its service identified as made with AI. Collectively, over 100 mn pieces of content are submitted to the app every day, making clips made by AI a limited part of its overall inventory.
How to Adjust Settings
Users will be capable of reduce or increase the amount of AI-generated videos they view by accessing the “manage topic” setting in the platform and selecting AI-made media. Other topics that currently be controlled under the filter cover current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
Its policies mandate content makers to identify convincing AI-generated content, and it bans dangerous fake videos of public figures or crisis events. Any believable AI-generated clip that is unmarked can be removed under its community policies.
In addition, the platform will now attach an “AI-made” tag to content made using its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This step is designed to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
The platform is also establishing a two million dollar awareness program for professionals and institutions to develop educational content about ethical AI use. This initiative will benefit non-profit groups specializing in training computer science.
Moderation Strategy
The platform has defended its safety measures, during controversy over proposals to cut jobs for numerous review team members in the United Kingdom. It is expected to reduce hundreds of positions in its content moderation division in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but AI can protect employees by removing the most graphic content before it is viewed by people. The platform reported a notable drop in explicit and harmful content reviewed by safety staff over the previous year due to the use of its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
